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Business & Developmentby Fern Shen and Mark Reutter7:30 amApr 13, 20110

Photo essay: window treatments for a struggling downtown

Above: A study has some sobering findings on the likelihood that a poor black child in Baltimore can move out of poverty.

Shuttered storefronts and vacant office buildings have challenged Baltimore’s civic leaders for years and, while they clearly haven’t solved the problem yet, they’ve come up with creative ways to hide it.

Among the Potemkin Village touches employed to disguise vacant downtown storefronts are fanciful murals of better days, fading sports banners, photo-montages showing pretty people sipping champagne, gaily painted plywood window covers, and artsy, edgy graffiti.

(The graffiti doesn’t appear to have been a line item in anyone’s budget, it’s just being allowed to remain on downtown surfaces. Graffiti removal funds were, in fact, cut in the mayor’s 2012 spending plan, so look for more of this default window-dressing in the future.)

The tradition of making faux facades to mask troubled real estate has a long history – going back to the fake settlements purportedly erected at the direction of Grigory Potyomkin to fool Russian Empress Catherine II during her visit to Crimea in 1787.

While the history of architectural window dressing in America is hazy – we know it was used in the Wild West to mask fraudulent land deals and to impress 19th century tourists passing on a train – it’s been well-documented in recent times.

In 1982, for example, New York City’s Mayor Ed Koch caused a stir when he had workers put decals with plants and Venetian blinds over the windows of abandoned buildings in The Bronx to hide the blight.

Anyway, The Brew was inspired to photograph some of the street-level cover-ups in the downtown after the release of reports (by task forces created by Mayor Stephanie Rawlings-Blake and Downtown Partnership) detailing high office vacancy rates in Charles Center and elsewhere.

We found a pattern:

Window dressing in the central city tends toward slick, institutional scenes of city living. The 100 block of East Baltimore Street is one example; another is the shuttered Jefferson Building that’s right around the corner from Downtown Partnership’s promotional offices at 217 N. Charles Street.

Imagery of lounging, laughing urbanites dominates a series of empty rehabbed storefronts in the “loft” buildings clustered around West Baltimore and Eutaw streets.

A different vista permeates Howard Street north of Saratoga. Here where the city’s retail heart has turned sclerotic, derelict buildings are dressed-up in raw Wild West style.

Here are some examples that caught our eye:

A would-be Baltimore Street hot spot with ghost yuppies sipping champagne. (Photo by Fern Shen)

A would-be Baltimore Street hot spot with larger-than-life yuppies sipping champagne. (Photo by Fern Shen)

Mural livens front window of vacant Baltimore building. (Photo by Fern Shen)

Sad-looking coneheads fill the window of former Van Dyke & Bacon Shoes on Cathedral St. (Photo by Fern Shen)

On Lexington Street, a Ravens banner covers a display window at old the Stewart's Department Store – once famous for its scenes of historic Baltimore at Christmas. (Photo by Mark Reutter)

A Ravens banner covers a display window at the former Stewart's Department Store, a place once famous for its Christmas scenes of historic Baltimore. (Photo by Mark Reutter)

There is actually nothing going on behind this flashy Fayette Street facade. (Photo by Fern Shen)

There is actually nothing going on behind this flashy Fayette Street facade. (Photo by Fern Shen)

The former Read's drug store at corner or West Lexington and Howard streets.

Vaguely oriental-styled trees and assorted graffiti mark the barricaded windows of the city-owned former Read's Drug Store – site of a famous 1955 civil rights sit-in – at Lexington and Howard streets. (Photo by Fern Shen)

Howard St., near Mulberry. (Photo by Mark Reutter.)

Paint on plywood was the choice for these closed shopfronts on Howard St. near Mulberry. (Photo by Mark Reutter)

The Jefferson Building at Charles and Fayette may be barricaded, but its display windows at first glance seem lively. (Photo by Mark Reutter)

The Jefferson Building at Charles and Fayette may be barricaded, but its street-level windows seem lively at first glance. (Photo by Mark Reutter)

At a vacant storefront on the prime site of Lombard St. at Charles, billboard yuppies taste the delights of downtown cuisine. (Photo by Mark Reutter)

At a vacant storefront on the prime site of Lombard St. at Charles, a billboard couple tastes the delights of downtown cuisine. (Photo by Mark Reutter)

As the King of Egypt, Ramses II built colossal statutes to himself. Here a graffiti artist paints his likeness on an abandoned storefront on Howard St. (Photo by Mark Reutter)

As King of Egypt, Ramses II built colossal statutes to himself. Here his likeness is painted on an abandoned Howard St. store by an unknown artist. (Photo by Mark Reutter)

The stores along 100 East Baltimore St. – long vacant as the city awaits a new developer – are festooned with canned scenes of shoppers and diners. (Photo by Mark Reutter)

The shops along 100 East Baltimore St. – long vacant as the owner waits in vain for a new developer – are festooned with canned scenes of shoppers and diners. (Photo by Mark Reutter)

Graffitti on west side Baltimore storefront. (Photo by Fern Shen)

A mural on the west side on an abandoned Franklin Street storefront, by MICA student and graffiti artist, Nanook. (Photo by Fern Shen)

Once the heart of the city's theater district, the Mayfair at 508 N. Howard St. has succumbed to a painted marquee of better days. (Photo by Mark Reutter)

Once the heart of the theater district, the Mayfair at 508 N. Howard has succumbed to a painted marquee and a bat-like phantom on its front entrance. (Photo by Mark Reutter)

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