Something about public service announcement (the endless repetition, perhaps, or the fact that they’re focused on us in our spongy-brained youth) makes them just stick in our brains. (When all other memories fade I will probably still be able recall all the lyrics of “Don’t cross in the middle, in the middle, in the middle,” that New York City transportation department PSA from the 60’s.)
Baltimore Gas & Electric Company’s “Wires Down!” PSA is what’s soaked into young Maryland brains. Now the utility is updating it, via a contest for schoolchildren. Schools have remade the video and the winning school, garnering the most online votes, gets $10,000.
Before you commence discussing corporate exploitation of children for free publicity or how there’s got to be a better way to fund public education you could just click the button on one of these. You can vote up to three times from every device you have computer, smartphone, tablet.
We saw two from Baltimore city schools.