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Culture & Artsby Brew Editors8:39 amMay 11, 20090

Why the Baltimore Sun has a new typeface today….

If you suspect there’s more to it than just somebody thinking it looks better, you’re catching on. Baltimore Sun readers may have noticed this morning, that the newspaper switched their typefaces.  According a tiny front-page note, this is for “readability.” But according to a source, what it’s really about is all of the Trib sub-major markets realigning their production systems to be largely identical.

This will make it easier to share content across markets, a plan that has been discussed in detail elsewhere.  Draw your own conclusions beyond that.

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